Road safety beyond the automobility norm? Can Swedish road safety policy escape the automobility norm and facilitate cycling instead – lessons from the Netherlands

Road safety policy rules us in both visible and invisible ways prioritising one mode often means downgrading another. It has been argued previous research that road prioritises car traffic way sustains the automobility norm. This paper focuses on norm permeates Swedish how this hampers planning for cycling. aims to contribute ongoing debates about need a radical change towards inclusion of broader societal goals. The theoretical foundation is found mobilities approach, which acknowledges (im)mobility are subject discursive power struggles differentiated depending on, instance, modes, groups, age, origin, gender. at obtaining understanding mobility understood secondly identifying windows opportunity facilitates encourages These achieved by focus conceptualisations problems – instead solutions cross-cultural comparison with Dutch policy. In concluding discussion, it should embrace more goals besides safety, discourse around cycling be disrupted feelings unsafety fear problematised.